Strengthening Innovation and Strategy, Pupuk Indonesia Wins 3 Awards and Rahmad Pribadi Named Visionary CEO

  • Posted by User01
  • 27 March2025
  • 15:09WIB
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Jakarta, March 22, 2025 – PT Pupuk Indonesia (Persero) has once again achieved a remarkable milestone by winning awards at the 14th Anugerah BUMN 2025. In this event, Pupuk Indonesia secured awards in three categories: Best Corporate Growth Strategy, Best Corporate Business Innovation, and Best Corporate Strategic Collaboration.

Additionally, Pupuk Indonesia's President Director, Rahmad Pribadi, was named The Best CEO Visionary Leadership for his innovative and forward-thinking leadership in guiding Pupuk Indonesia towards sustainable growth.

“These awards are not just a recognition for Pupuk Indonesia, but also an acknowledgment of the hard work of all employees in driving continuous innovation and collaboration. We remain committed to developing impactful growth strategies, introducing innovations within the business ecosystem, and strengthening collaborations with various stakeholders to achieve national food security,” said Pupuk Indonesia’s Corporate Secretary, Wijaya Laksana (right on the picture), in Jakarta on Saturday (March 22, 2025).

Visionary Leadership and Global Competitiveness

The Best CEO Visionary Leadership award presented to Rahmad Pribadi highlights his role in transforming Pupuk Indonesia into a future-oriented, globally competitive company. As the largest fertilizer producer in the Asia-Pacific, Middle East, and North Africa regions, the company continues to strengthen its supply chain and distribution network to ensure fertilizer availability for domestic farmers.

Thanks to enhanced distribution efficiency through the implementation of i-Pubers, 1.52 million tons of subsidized fertilizer had been distributed as of March 19, 2025, marking a significant increase compared to the same period last year. This achievement was a key factor behind Pupuk Indonesia's recognition in the Best Corporate Growth Strategy category, highlighting the company’s effectiveness in expanding its reach and ensuring precise distribution.

Pupuk Indonesia’s Commitment to Business Innovation

In the Best Corporate Business Innovation category, Pupuk Indonesia continues to optimize production efficiency through AI and Big Data technology. Currently, the company has installed 32,000 sensors across 48 factories to enhance productivity and operational reliability.

Additionally, the revitalization of the Pusri III-B plant is a strategic step to improve energy efficiency, potentially reducing gas consumption from 32 MMBTU/ton to 21.7 MMBTU/ton, with projected cost savings of up to IDR 1.5 trillion per year. The company is also developing the Fertilizer Mega Project in Fakfak, West Papua, to expand fertilizer access in eastern Indonesia while optimizing natural gas resources as part of its commitment to green industry initiatives.

Strengthening Strategic Collaboration for Agricultural Growth

The Best Corporate Strategic Collaboration award highlights Pupuk Indonesia’s role in fostering synergies with various stakeholders. Through the MAKMUR program, the company has supported more than 451,000 hectares of farmland and benefited over 170,000 farmers across Indonesia by the end of 2024. This initiative ensures targeted fertilizer distribution while strengthening the agricultural ecosystem by providing funding access, technology integration, and market certainty through an off-taker system. This approach reinforces Pupuk Indonesia’s commitment to enhancing agricultural productivity and improving farmers’ livelihoods sustainably.

Recognition for Pupuk Indonesia’s Subsidiaries

Beyond Pupuk Indonesia’s achievements, several of its subsidiaries also received recognition at the 14th Anugerah BUMN 2025. PT Pupuk Sriwidjaja Palembang (Pusri) won the Best Corporate Business Innovation award, while PT Pupuk Kujang was honored in the Best ESG (Environmental, Social, and Governance) Practices category.

Rahmad Pribadi expressed appreciation for Pupuk Indonesia Group’s subsidiaries, which continue to innovate and contribute significantly to the national fertilizer industry.

“We congratulate all our subsidiaries that have received awards at this event. These achievements motivate us to keep improving performance, strengthening innovation, and making a greater contribution to national food security. Moving forward, we will continue to develop adaptive and innovative strategies to ensure Pupuk Indonesia remains a leader in the fertilizer and petrochemical industry, both nationally and globally,” added Wijaya.

Optimistic Outlook for the Future

With a clear vision and well-structured strategies, Pupuk Indonesia remains confident in strengthening its central role in supporting food security.

“We believe that the future of agriculture and national food security depends on innovation and collaboration. Therefore, we will continue to adapt to industry developments, market needs, and deliver added value to all stakeholders to achieve self-sufficiency in food production,” Wijaya concluded.

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