Subang, January 21, 2025 – In an effort to increase the productivity and welfare of national farmers while contributing to the national food self-sufficiency program, PT Pupuk Indonesia (Persero) is ready to provide assistance to farmers through the Makmur Program. Currently, the company is conducting Safari Makmur in Subang, West Java, specifically focusing on rice cultivation in dryland areas.

Director of Human Resources (HR) at Pupuk Indonesia, Tina T. Kemala Intan, (the lady wearing green hat) stated that Safari Makmur aims to enhance farmers' knowledge and capabilities through strategic partnerships with stakeholders, including soil testing services, fertilization dosage recommendations, and maximizing Pupuk Indonesia’s role in supporting national food security, which has become one of President Prabowo’s key priorities.

"The Makmur program is designed to increase agricultural land productivity by providing guidance—from proper fertilizer usage to connecting farmers with off-takers ready to purchase their harvest," Tina explained.

At a demonstration plot in this location, Pupuk Indonesia is testing a Special NPK Fertilizer Formula for Padi Gogo (upland rice) with Inpago 13 Fortize rice seeds on a one-hectare area. This trial is a collaboration between Pupuk Indonesia and PSI-TP of the Ministry of Agriculture to expand upland rice cultivation, particularly in West Java Province. Currently, the national average productivity of upland rice on dryland farms is only 3–4 tons per hectare. Through seed technology interventions and a special NPK fertilizer formula, productivity is expected to increase to an average of 6 tons per hectare.

The Makmur Program, which stands for "Mari Kita Majukan Usaha Rakyat" (Let’s Advance People's Enterprises), was initiated by Minister of State-Owned Enterprises, Erick Thohir. It is an integrated agricultural ecosystem from upstream to downstream, providing multiple benefits for farmers by increasing productivity and supporting the government’s goal of achieving food self-sufficiency.

Through the Makmur Program, farmers can analyze soil nutrient content using the Mobile Soil Testing Unit (MUT). This service helps farmers receive fertilizer dosage recommendations tailored to the soil and crops, ensuring good and proper agricultural practices.

"The assistance activities focus on increasing productivity. What we mean by increasing productivity is that farmers receive more guidance, and their harvest yields become higher than before," Tina explained.

As of December 2024, the Makmur Program has involved 170,969 farmers, covering a total 451,537 hectares of farmland across Indonesia. The program supports various strategic commodities, including rice, sugarcane, corn, oil palm, coffee, and horticultural crops. The largest contribution comes from rice, covering 124,845 hectares and involving 40,416 farmers.

Tina emphasized that the Makmur Program will continue in 2025 as part of Pupuk Indonesia’s contribution to achieving national food self-sufficiency. This year, the company targets expanding the Makmur Program to 500,000 hectares nationwide, consisting of 200,000 hectares for rice cultivation and 300,000 hectares for non-rice commodities, such as sugarcane, cassava, coffee, cocoa, oil palm, and horticultural crops.

On this occasion, Tina urged registered farmers to redeem their allocated subsidized fertilizers, which the government has allocated at 9.55 million tons. This allocation includes:

- 4.6 million tons of Urea,

- 4.2 million tons of NPK,

- 147,798 tons of Special NPK Formula, and

- 500,000 tons of Organic Fertilizer.

"Pupuk Indonesia will continue working hard to support food self-sufficiency by distributing subsidized fertilizers. In 2025, we are entrusted with distributing 9.55 million tons of subsidized fertilizers. So, farmers must remember—once you receive your quota, you must redeem it. If you don’t, your allocation will be reduced next year. Always redeem your fertilizer quota, and when doing so, bring your ID card (KTP) and the necessary payment," she concluded.