Kuningan, February 14, 2025 – PT Pupuk Indonesia (Persero) invited all farmers in Kuningan, West Java, to adopt proper and correct agricultural practices. This was announced during the opening of the Safari Makmur event and the trial of NPK fertilizer for upland rice.

In front of the farmers, Tri Wahyudi Saleh, Director of Marketing at Pupuk Indonesia, emphasized the importance of implementing proper and correct farming practices. These practices can optimize agricultural yields in terms of both productivity and farmers' income. They also contribute to accelerating national food self-sufficiency.

"In this Safari Makmur program, we urge farmers not to apply fertilizer carelessly. It’s important to identify what is lacking, just like when we lack vitamin C when we’re unhealthy. The same applies to the soil. We encourage farmers to adopt proper and correct farming practices to increase productivity," said Tri Wahyudi.

To implement proper and correct farming practices, Tri Wahyudi explained that Pupuk Indonesia has an on-farm partnership program in the form of intensive guidance and mentoring for farmers, supported by sustainable agricultural technology, known as the Program Makmur. The program, which stands for "Mari Kita Majukan Usaha Rakyat" (Let’s Advance People’s Businesses), is an integrated agricultural ecosystem from upstream to downstream, providing numerous benefits to farmers in increasing productivity and supporting the government’s food self-sufficiency program.

Through the Program Makmur, Tri Wahyudi stated that farmers can determine soil nutrient content using the Mobil Uji Tanah (MUT) or Soil Testing Vehicle facility. The goal is for farmers to receive fertilizer dosage recommendations tailored to the soil and crop needs, enabling them to practice proper and correct farming.

"Today, we are conducting Safari Makmur. Makmur is a program initiated by Pupuk Indonesia and launched by the Minister of State-Owned Enterprises, Mr. Erick Thohir, in August 2021, which continues to this day. It involves SHS (Sang Hyang Seri) as a seed producer, Pupuk Indonesia for fertilizer producer, Himbara for financial support, PSI-TP Ministry, and Bulog as an offtaker in a multi-party partnership," he said.

Furthermore, he explained that in 2025, Pupuk Indonesia aims to implement the Program Makmur across 500,000 hectares of land spread across various regions in Indonesia. Of this, 200,000 hectares are dedicated to rice cultivation, while the remaining 300,000 hectares are for non-rice commodities such as sugarcane, cassava, coffee, palm oil, horticulture, and others.

As of 2024, Pupuk Indonesia, in collaboration with the Ministry of State-Owned Enterprises of the Republic of Indonesia, has implemented the Program Makmur across 450,000 hectares of land, involving more than 200,000 farmers.

On this occasion, Tri Wahyudi urged farmers to be cautious when purchasing fertilizer. He emphasized that farmers should not be tempted by cheap fertilizer prices, as products can be counterfeit. Such cases have been found in several regions, including West Java.

Tri Wahyudi gave an example: Pupuk Indonesia has a product branded "NPK Phonska." However, he acknowledged finding fertilizer products in the field with the same color as NPK Phonska, identical branding and packaging, but labeled "Phoska." When tested, it contained no nitrogen (N).

"As a fertilizer producer, we have corporate responsibilities. We are monitored by the government, our production is supervised, and we adhere to SNI (Indonesian National Standards). Insya Allah, there is no substandard fertilizer from Pupuk Indonesia," concluded Tri Wahyudi.